Bullseye Offers Cool News, Tips and Advice for Teen Guests

Raising the bar on youthful style and innovation, Target Corporation today launched Bullseye, a new online destination devoted exclusively to teens.

Located at , Bullseye is the place to be for "what's hot" in the worlds of fashion, beauty, music and events. In addition, the teen site gets personal with regular horoscope, advice and quiz features. Bullseye debuts today as a fresh new addition to Target's extensive online offerings.

"Bullseye is at the center of today's pop culture," said Sally Mueller, senior marketing manager, Target Corporation.

"Style-savvy teens will find Bullseye to be a quick and easy resource for the latest news and trends in areas they care about most, such as music and fashion. It's a hip, youthful way for Target to engage our growing teen audience."

Bullseye visitors can peruse seven key site features each time they log on. These features include:

  • Horoscopes -- Teens view what's in the stars for their astrological sign;
  • Music -- News on tunes from artists like Destiny's Child and Weezer;
  • Quizzes -- Interactive surveys for young adults to share their opinions;
  • Advice -- Real-life Q&A with Bullseye's resident advisor;
  • Fashion -- The latest trends in teen clothing and accessories;
  • Beauty -- Good looks and tips;
  • Events -- What's happening in the concert world.

    For visitors looking to stay plugged-in to the latest chart-topping music, Bullseye offers Target Radio. Using streaming technology powered by Launch(TM), Target Radio allows teen guests to tune in and listen to the hottest releases in all their favorite genres, including pop, alternative rock and country.

    Available on Bullseye, Target Radio is a fast, commercial-free way for teens to enjoy their favorite songs.

    In addition to these Bullseye features, online guests will find links to two teen-focused Target initiatives: License to Drive, a sweepstakes where older teens can register to win a new Saturn SC2 3-Door Coupe; and Get Into The Game, a resource for the latest video game news and information.