Cat & Jack will be available in Target stores from mid July.

Cat & Jack will be available in Target stores from mid July.

US department store retailer Target Corp is set to launch its latest children's offering later this month, which is expected to generate more than US$1bn in sales in its first fiscal year alone.

Cat & Jack, which includes clothing for both children and babies, is Target's largest ever private label apparel brand.

The 2,000-strong line includes garments the company says are "durable enough for the playground and stylish enough for school picture day" and is equipped with what Target is calling "special features".

Around 20 pieces within the Baby Cat & Jack layette collection are made from Global Organic Textile Standard (GOTS) certified organic cotton and safe dyes, while the line's uniform pants and leggings are all made with trademarked Tough Cotton. This concept enables an all-cotton fabric to look good and last longer, while maintaining a smooth appearance after home laundering.

In keeping with Target's sustainability efforts, all Cat & Jack pocket bags, girls' denim and swimwear is constructed from Repreve, the recycled polyester brand from US yarn manufacturer Unifi Inc.

Prior to Cat & Jack, Target's mainstay children's labels were Cherokee and Ciro, which roughly accounted for around $1bn a year in sales. Now, the company expects its new children's line to expand twice as fast as the industry average.

To aid with the design stage, Target invited a group of children and their parents to the company's Minneapolis headquarters to provide feedback on the line, which is available in sizes 4-18 and 2T-5T while Baby Cat & Jack ranges from sizes 0-24 months.

Cat & Jack will be available in Target stores by 17 July and Baby Cat & Jack by 7 August, with prices ranging from $4.50 to $39.99.

The news comes after the retailer said its first-quarter results reflected an "increasingly volatile consumer environment" after posting a 5.4% fall in revenue in comparison with last year.

Volatile consumer environment weighs on Target Q1

For the three months to the end of March, the company posted revenues of US$16.2bn, down from US$17.2bn in the same period last year.