Target has appointed Casey Carl as president of its multichannel operations and senior vice president, merchandising.

He will lead the US general merchandise retailer's multichannel team, overseeing Targe'ts digital platforms, while continuing to lead its entertainment, toys, sporting goods and electronics business.

Carl replaces Steve Eastman, who left the company in the middle of October, less than a month after the retailer's website crashed as it launched the new Missoni for Target collection.

He has held a number of leadership roles throughout merchandising since joining Target in 1997.

"We are firmly committed to implementing a multichannel strategy that enables our guests to engage with Target anywhere, anytime," said merchandising executive vice president Kathee Tesija. "Under Casey's leadership and with the support of a strong team, we are confident that we will continue to improve our digital operations and deliver on our ‘Expect More. Pay Less' brand promise."