Cat & Jack, which includes clothing for both children and babies, is Targets largest ever private label apparel brand

Cat & Jack, which includes clothing for both children and babies, is Target's largest ever private label apparel brand

US department store retailer Target Corp is stepping up its commitment to responsible sourcing, having helped recycle about 250m plastic bottles by using the Repreve recycled filament fibre across its apparel collections since July 2016.

The Minneapolis-based company says that since the launch of its Cat & Jack collection last year, it has recycled enough plastic bottles to "wrap around the entire planet" after using the recycled polyester brand from US yarn manufacturer Unifi Inc across the line and in a number of other Target-exclusive women's and men's products.

Cat & Jack, which includes clothing for both children and babies, is Target's largest ever private label apparel brand.

Prior to its launch Target said it expected the collection to generate more than US$1bn in sales in its first fiscal year alone.

Target aims for US$1bn in sales from new kids' line

The 2,000-strong line includes around 20 pieces within the Baby Cat & Jack layette collection, which are made from Global Organic Textile Standard (GOTS) certified organic cotton and safe dyes, while the line's uniform pants and leggings are all made with trademarked Tough Cotton. This concept enables an all-cotton fabric to look good and last longer while maintaining a smooth appearance after home laundering.

Meanwhile, in keeping with Target's sustainability efforts, all Cat & Jack pocket bags, girls' denim, graphic tees, newborn bodysuits, basic tees and tanks, and swimwear are constructed from Repreve.

According to Target, in addition to having access to stylish products at a great value, its customers also want to feel good about what they are buying. 

"Using Repreve in our products is just one way we're showing guests that goals like focusing on the environment and making a positive social impact are important to us, too—and we're committed to keeping them high on our list of priorities."

Yesterday the retailer revealed a pledge to provide sustainable packaging, including promises to eliminate expanded polystyrene and to source from sustainably managed forests.

Target unveils sustainable packaging goals