Organic, Inc (Nasdaq: OGNC), an Internet professional services firm, today announced that it participated in the development of the newly redesigned retail site for, the online business of Target Corporation (NYSE: TGT). Target Corporation is the US's fourth largest general merchandise retailer. teamed with Organic to redesign its existing retail site to better translate its powerful offline brand to the online world, and to create an easy-to-navigate, guest-friendly environment. In addition, one of the strategic objectives was to re-position in a new online category between product-focused vendor sites and style-focused boutique sites.

"We wanted our online retail environment to replicate the experience Target guests are accustomed to in our physical stores," said Cathy David, general manager of "Organic has helped us to create a site that embodies the innovative design and great guest experience that Target is known for."

Organic's Strategic Consulting and iBusiness groups worked closely with the team to design the new look and feel of the website. The companies also developed an architecture and framework that allows for a clear presentation of Target's 15,000 merchandise products. In addition, Organic's Marketing Solutions group designed a targeted online media campaign to communicate and differentiate the Target brand and drive traffic to the site.

"It's been a great opportunity for Organic to team with one of the nation's leading retailers," said Andrew Hayman, chief relationship officer at Organic, Inc. "Target has been incredibly successful at establishing its brand presence in the physical world. We were able to translate and extend that presence to the online world."

About Organic, Inc

Organic, Inc, an Internet professional services firm, is built around a "buyer driven" service model that encompasses both traditional business-to-business and business-to-consumer engagements. Founded in 1993 and based in San Francisco, Organic ( ) developed the Apache Web server and worked on the design of some of the Internet's earliest websites, including Yahoo! The company's clients include DaimlerChrysler, British Telecommunications plc, Tommy Hilfiger, Washington Mutual, General Electric Financial Assurance Holdings, Inc. and Target Corp. Organic has offices in the U.S., Canada, Asia, Europe and Latin America.


Minneapolis-based is the online business of Target Corporation. Delivering today's best retail trends at affordable prices, boasts thousands of unique and highly differentiated items, many of which are also available from Target Stores, the upscale discount retail division of Target Corporation. The site has a broad assortment of gift ideas and products in a wide range of categories, including apparel, children's items, home decor, housewares, seasonal merchandise, sporting goods, and toys.