Beckhams spring collaboration with Target marks her first foray into kidswear

Beckham's spring collaboration with Target marks her first foray into kidswear

US department store retailer Target Corp has revealed plans for a limited-edition spring collaboration with Victoria Beckham, which will include the designer's first foray into the kids' product category.

The retail giant says the collection will be available from 9 April and will include more than 200 items, ranging in price from US$6-$70 – with most items under $40.

According to Target, 'Victoria Beckham for Target' reflects the essence of the Victoria, Victoria Beckham diffusion line, including original designs and inspiration from iconic silhouettes, with apparel and accessories for women, girls, toddler and baby.

"Victoria Beckham is synonymous with impeccable style, and she's known around the globe for her distinct point of view as a designer," says Mark Tritton, executive vice president and chief merchandising officer, Target. "It's been incredibly exciting to see how Victoria's brand has evolved over the years, and we are thrilled that Target's guests will be a part of that journey with this latest must-have collaboration."

Standout pieces include easy-to-wear dresses, rompers and playful tops and bottoms for women, with corresponding kidswear styles.

"Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before," adds Beckham.

"I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time."

Select pieces from the collection will also be available for sale internationally via victoriabeckham.com.

Earlier this year, Target revealed it was expecting its Cat & Jack kids clothing line to generate more than US$1bn in sales in its first fiscal year.

Target aims for US$1bn in sales from new kids' line