Tarrant Apparel Group has reported significant demand for its recently launched JS by Jessica Simpson and Princy lines, both of which are expected to play an important role in the growth of the company's higher margin Private Brands division.

Tarrant on Tuesday said Princy is now in more than 500 doors, including such department stores as Macy's and Dillard's.

The first shipments of the JS by Jessica Simpson line to over a thousand doors occurred in June. And the House of Dereon by Beyonce Knowles line is scheduled to launch later this month.

The new lines The Private Brands division includes American Rag CIE, a casual sportswear collection for juniors and young men, which is sold exclusively to Macy's stores across the country.

In addition to American Rag CIE, the company has entered into an exclusive distribution agreement with Dillard's for Alain Weiz plus size fashion collection.

Tarrant also has the distribution rights, or owns several other labels currently in early stages of development.