Blockchain firm Everledger has partnered with Internet of Things (IoT) specialist Temera to provide brands in the apparel and luxury sectors with greater transparency and the ability to better demonstrate their green commitments.

The partnership will further the adoption of easy-to-experience, seamless technology and accelerate the journey to more circular and sustainable fashion, the two firms say.

The first collaboration has contributed to MCQ, a new fashion label launched last week by Alexander McQueen. Everledger developed the tech integration throughout the brand's conceptualisation, products and online consumer experience. Temera worked on the NFC chips that fuse the physical clothes with their digital twins, which are then recorded on the Everledger blockchain platform for ultimate data security.

"This strategic partnership encapsulates the key values for each organisation, around pioneerism, transparency and openness, and decentralisation," says Calogero Scibetta, who leads the projects for the luxury and fashion industries for Everledger. 

MCQ has designed the unique MYMCQ concept – a blockchain-powered tech platform implemented by Everledger enabling designers and consumers to securely register and trade items of clothing designed by a hand-picked selection of designers. Everledger's technology enables the creation of a secure and permanent digital record of each clothing item on the blockchain.

Besides the extra security of the technology, consumers will be able to see the entire life cycle for each garment online, from when and where it was designed, to the first purchase, and resale. In addition, consumers can be confident they are purchasing authentic items, regardless of whether they're being sold directly from MCQ or peer-to-peer, helping to combat counterfeit luxury goods.

"In the fashion ecosystem, non-digital certifications are complex and expensive, while supplier monitoring systems are inadequate to meet the ever-increasing need for transparency," adds Arcangelo D'Onofrio, CEO of Temera. "Thanks to the partnership with Everledger, we are able to increase consumers' confidence in the brand, making a full history easily available and shareable. With the combined use of NFC and blockchain technology, now brands can bring to light second hand market re-selling activities, fueling the need for sustainability by new generations of consumers thanks to the enablement of a circular economy."