Fashion business Ted Baker ended 2014 with a 22.8% surge in retail sales for the eight weeks to 3 January.

The UK company said gross margins had been in line with expectations, with no significant promotional activity before Christmas, while sales since Christmas had been “particularly strong”, leading the retailer to expect a clean stock position at the end of the financial year.

E-commerce sales were up 65.7%, thanks to continuing growth in the UK and a strong performance in the US following the migration of Ted Baker’s US website to a new platform in July last year.

Describing Christmas trading as a “great performance”, founder and chief executive Ray Kelvin CBE said: “Further underlying growth and brand momentum has been delivered as a result of our unswerving focus on product quality and the passion and dedication of our skilled team.

“We will continue to invest in people and infrastructure as we expand the Ted Baker brand globally.”

Conlumino senior fashion consultant Anusha Couttigane highlighted the company’s advances on the internet, saying: “Its 65.7% rise in e-commerce sales demonstrates that Ted Baker’s innovative approach to business is paying off, giving the brand a leadership in new channels that has put it in a strong position to compete against a backdrop of rapidly transforming consumer trends.”