Ted Baker says it is on track to meet its expectations for the full year as the lifestyle brand revealed an 11.3% increase in sales for the first 19 weeks of the year. 

For the period to 11 June, retail sales were up 12.7% – and 10.3% on a constant currency basis – while average retail square footage rose by 9.7%.

In a trading update ahead of its interims on 13 August, Ted Baker said the performance was achieved despite challenging external trading conditions and was helped by the group's international expansion with store openings in Beijing, Ottawa and Seattle.

The company's e-commerce business has continued to perform well with sales increasing 32.3%. During the period, Ted Baker launched its first language specific website in Germany. Both retail and wholesale gross margins were in line with expectations.

"These results demonstrate the strengths of the brand," said chief executive Ray Kelvin. "Underpinned by our unwavering focus and passion across all of our products and distribution channels, the talent and dedication of our global teams continue to execute our multi-channel growth strategy. We are very pleased with the response from our customers over this period and remain well positioned to deliver our expectations for the full year."

Rebecca Marks, analyst at Verdict Retail, noted that Ted Baker's performance was boosted by selected shoppers trading up for enhanced quality and design – a trend which the brand will be able to exploit further as disposable incomes rise.

"Ongoing investment in its product range, such as its newly launched luxury everyday style collection for women, Colour by Numbers, will help ensure the global lifestyle brand is well positioned to build on the momentum achieved in Q1 during the rest of the 2016/17 financial year, remaining on course to meet full year expectations."

In March, Ted Baker reported a double-digit increase in annual net profit, thanks to rising retail sales, international expansion efforts and e-commerce growth. 

Expansion provides FY profit boost for Ted Baker