UK fashion brand Ted Baker has signed its second Asian territorial licence and new Middle East licences with RSH Limited.

The deals will enable retail distribution of the Ted Baker brand in Singapore, Malaysia, Thailand, Indonesia, United Arab Emirates, Saudi Arabi, Bahrain, Qatar, Oman, Kuwait and Lebanon.

The deals are subject to minimum guarantees and minimum store opening targets. The licenses are set to run for six years until 31 December 2011, with a possible renewal for a further five years subject to specific performance criteria.

Ted Baker chief executive Ray Kelvin said: "Although the financial impact of the agreements will not be material in the short term, this represents yet another step in our long-term strategy to develop Ted Baker as a global brand."

Ted's agreements with RSH are part of its strategy of developing its presence in Asia and the Middle East in conjunction with key territorial partners. The new licences will complement the first Asian territorial licence with Li & Fung, announced in October 2005. Li & Fung's licence covers retail and wholesale distribution in Hong Kong, Macau, China, Taiwan and South Korea.

The company recently opened a 3,500ft2 store in Dallas, Texas, as part of its growth within the US.

Fashion brand marketer RSH is a leading marketer, distributor and retailer of sports and lifestyle products across Asia and the Middle East, operating 390 stores and 480 shop-in-shops in 11 countries.