India's fashion conscious teens are making the country an attractive destination for international clothing firms, with a new survey finding more than one-third of youngsters in urban areas spend INR5,000 (US$112.7) a month on apparel.

Nike is the most sought-after sportswear brand according to research by the Associated Chambers of Commerce and Industry of India (Assocham), while Levi's is the top casual wear label.

The findings are based on feedback from 2,000 male and female youngsters aged 13-21 years in ten cities including Delhi, Mumbai, Kolkata and Bangalore.

About 35% of respondents with both parents working said they upgrade their wardrobe every month and usually spend around INR5,000 on apparel, with brand names more important then price.

Nearly one-quarter spend between INR3,500 to INR4,000 every month on clothes in traditional markets, specialty stores, high-end designer stores, retails chains and branded stores.

"Today teens exhibit a strong desire for individuality in their self-expression and end up spending a major chunk of their allowance on clothes," said Assocham secretary general Mr DS Rawat.