Seamless garment maker Tefron Ltd has launched a joint Center of Excellence with Nike to help develop and manufacture the sportswear giant's seamless products.

The Center of Excellence, which is located at Nike's world headquarters in Beaverton, Oregon, will help the two companies respond more quickly to market trends. Covering Nike Global, Seamless and Pro projects, it will also speed the integration of innovation and technology into garment manufacturing.

Yos Shiran, CEO of Tefron, described this as a strategic step, adding: "We see a significant potential to increase our active-wear revenues as a result of this collaboration with Nike upon implementation of this new initiative."

Tefron also makes seamless intimate apparel, activewear and swimwear for customers including Victoria's Secret, Nike, The Gap, Banana Republic, Target, Warnaco/Calvin Klein, Patagonia, Reebok and El Corte Englese.