Spanish outdoor clothing and sportswear firm the Ternua Group has invested in product lifecycle management (PLM) software to increase its geographical presence by improving global teamwork.

The group, which was founded in 1994,  has selected the Lectra Fashion PLM 4.0 platform, which it will implement into its entire production process.

Today, Ternua Group produces sustainable technical clothing for outdoor sports enthusiasts worldwide. The firm's strong commitment to the environment is shown through its R&D which focuses on developing its own fabric by using eco-friendly materials such as organic cotton and recycled down.

With a portfolio that includes three brands Ternua, Astore and Lorpen, Ternua Group currently exports to more than 50 countries, with operations in Europe, America and Asia.

Specifically developed to help fashion companies navigate the digital era, Lectra's solution will help the Ternua Group centralise and store information coming from their brands by digitalising its supply chain. This will connect all teams involved in the design-to-production process, regardless of geographic location, says Lectra, while team members will also be able to communicate better with external suppliers, access accurate information and keep track of every collection's development progress.

As a result, the group can speed up the entire production process and help its brands deliver collections to markets all over the world on time. 

"We manage our design and product development processes in-house but outsource our production in Europe, north of Africa and Asia. For our business to expand globally, we need to go fully digital," explains Aitor Barinaga, chief operations officer at the Ternua Group. "By having a system that consolidates and standardises data coming from all supply chain actors across the world, we can respond faster to consumer demand."