UK supermarket giant Tesco is considering buying the Cherokee clothing company according to media reports at the weekend.

Tesco already holds the exclusive UK retail rights to the casual wear brand, which is for sale for an estimated £200 million.

Tesco is currently Cherokee's second biggest customer after US retailer Target and sells approximately £200m of its clothes annually.

The company's chief executive of clothing, John Hoerner, believes that a joint bid for the brand - possibly with Target - would probably be a better alternative than buying the business by itself.

However, Hoerner says it is too early to decide if the company will make an offer.