CoppaFeel bra labels are being used in F&F’s lingerie ranges

CoppaFeel bra labels are being used in F&F’s lingerie ranges

UK-based retailer Tesco has become the first supermarket to commit to the CoppaFeel! #brahijack campaign, by putting potentially life-saving labels into its bras.

The labels remind wearers to check their breasts, and have been introduced into the backs of F&F's co-ordinate and everyday lingerie ranges, sold both online and in over 600 Tesco stores nationwide.

"It's incredibly important women check themselves regularly for breast cancer because it really does save lives," explains Rosie Robbins, F&F's head of buying for essentials. "These little reminders have huge potential to make a real difference in the fight against breast cancer."

Breast cancer currently affects one in eight women in the UK and, if found at an early stage, it is treatable and even beatable.