Ralph Newitter, a veteran of more than 25 years in international textile sales and marketing, has been named vice president of marketing and sales for Textrade.com, the world's first and largest Internet-based international textile market.

Newitter was vice president and a member of the board of directors of Level Export Corporation, a global marketer of US sportswear fabrics to Europe, the Middle East and Asia. In that position, he served as international sales and marketing manager for textile giants Cone Mills and Galey & Lord. His professional background also includes marketing management and consulting experience with select international mills and sportswear manufacturers.

Newitter will direct global marketing strategy for Textrade -- a unique website that will offer the textile industry a trading platform for fibers, yarns and greige goods, and a unique source of industry news, information and analysis.

"Ralph brings to Textrade a deep knowledge of the marketplace that our Website will serve," said Rob Cox, CEO of Textrade. "He knows the particulars of complex international financial transactions and marketing, he knows the textile industry, and he knows the products. You can't get much better than that."

At Level Export, Newitter -- who holds a master's degree in marketing management from Baruch College in New York and a bachelor's degree from Virginia Polytechnic Institute -- was instrumental in building the largest US export market for denim in Asia and Europe, and for maintaining the dominant market position for 12 years.

Of his new company, Newitter said: "We at Textrade are textile people, and we bring 120-plus years of combined industry experience to the market. Our goal is to facilitate commerce with a user-friendly, dynamic Website that conforms to industry requirements for marketing, sales and after-sales customer service. Our site will enable buyers and sellers to simultaneously upgrade to e-commerce, and to continue with the way our industry always has done business."

Newitter will be based at Textrade's New York headquarters. He will work with another industry veteran, Bryan H Schiffer, on Textrade's marketing team. Schiffer, who joined Textrade earlier this year in business development, has worked in the industry for 25 years as a greige goods broker and most recently in marketing and selling greige fabric for CMI Industries. Schiffer is an active member of the Textile Distributors Association (TDA).