"The forthcoming Texworld event in Paris will be a showcase for key Asian users of our fibre," says Tencel Ltd.

European marketing manager Jo Ward explains the corporate exhibit will emphasise "the versatility of Tencel as a component of today's textiles."

Typical of this approach, the Chinese producer Mozartex will offer high lustre moleskins, brushed twills and pigment dyed fabrics designed to facilitate washed, finish treatments at the completed garment stage.

Meanwhile, sturdy but soft handle denims from Taiwanese producers Nien Foun and Yo Sun will contrast with the silky shirting collection from Hebei Baoding Yimtan, a Chinese manufacturer creating modern silk/Tencel blends.

Jo Ward adds that 11 of the mills invited to show on the 250 square metre Tencel Pavilion are newcomers to Texworld, while two others - Dainong from South Korea and Taiwan's Be Mode group - have opted to move across from their regular independent sites at the show to further strengthen the corporate Tencel image.

JK Cho, sales director of Dainong, says he believes closer association with Tencel will "further expand" his company's regular sales into the European market.

By Sonia Roberts.