The Seam, a neutral, business-to-business, online cotton exchange company, has announced that it will appoint Phillip C Burnett as president and chief executive officer of the company from March 1, 2001. Burnett has worked in the cotton industry for over 30 years and is currently the chief executive officer of the National Cotton Council. He will replace Louis Baioni, who agreed to serve as interim CEO and is retiring after serving more than 30 years in the cotton business. Baioni has served as The Seam's chief executive since the company was launched by a diverse group of cotton industry businesses in November, 2000.