Aprils US retail sales are out on Thursday (6 May)

April's US retail sales are out on Thursday (6 May)

Taking a look at the week ahead for the footwear and apparel industry, here is news editor Joe Ayling's snapshot of just-style's latest news and insights agenda.

This week sees the world's top two sporting goods firms do battle as Adidas Group and Nike both brief investors on their current form.

While Adidas has today (4 May) posted a surge in first quarter profit and raised its outlook in view of the forthcoming FIFA World Cup, Nike also has its eyes fixed on the tournament.

Adidas reported a marked improvement for its Reebok brand, which has been buoyed recently by the popularity of its Easytone footwear.

Nike will also address investors today, having seen revenues increase 7% to $4.7bn in the three months to 28 February, and launching a range of new football boots for June's tournament.

The marketing drive leading up to South Africa will be intense, and also provides an opportunity for other brands including Puma.

Meanwhile, just-style will also publish its monthly April 2010 US retail sales roundup this week.

Clothing chains will be keen to keep up their momentum after a promising start to the year. Same-store sales improved for a seventh month in a row in March, raising optimism that consumers in the US are loosening their belts.

While a return to growth must come as great relief to the likes of Gap Inc and JC Penney, it is worth noting the gains are off weakened comparables in 2008.