Bids from potential buyers of Tommy Hilfiger Corp are expected to be in by Friday (16 December) according to media reports today (12 December).

Hilfiger put itself up for sale this summer following a joint buyout offer from a group consisting of Apax and the head of its European arm.

According to the Wall Street Journal, three buyers are now lining up for the Hong Kong-based company, which makes 'Tommy' labelled merchandise,

One of the expected bidders, the paper says, is an alliance of Apax Partners Ltd and Phillips-Van Heusen Corp.

Another is an alliance including Hong Kong's Li & Fung Ltd, Joe Boxer-brand owner Iconix Brand Group Inc and investment firms Oak Hill Capital Partners LP and Perry Capital LLC.

A third bidder is expected to be private-equity firm Sun Capital Partners Inc.

Wal-Mart Stores is also believed to be involved, and will be seeking a licensing deal with the eventual winner.