Outdoor apparel company Timberland has confirmed to just-style signing an exclusive partnership with Reliance Brands, part of Reliance Industries, to distribute Timberland footwear and apparel to the Indian market.

Through the collaboration, Timberland products will be available through branded retail stores and premium department stores in major cities throughout India, according to an emailed statement.

"With its rapidly-growing fashion and retail sectors, we believe India will become a key market for us," said Jeff Swartz, president and CEO of Timberland. 

"Reliance Brands has a wealth of experience in launching and successfully distributing international brands in India. They have a clear understanding of the Timberland brand and consumer, and are as committed as we are to our ideology and passion for the outdoors."

Reliance Brands Limited began operations in October 2007 with a mandate to "launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle businesses".