Leading outdoor footwear and apparel group The Timberland Co on Thursday announced the appointment of Michael Harrison as senior vice president and general manager of its international operations.

The New Hampshire-based company said Harrison, most recently a consultant at a business consultancy specialising in sustainable strategic and organisational development, will lead its European, Asian, Canadian and Latin American businesses.

He will report directly to COO Kenneth Pucker and take up his new role on November 3.

"We are pleased to welcome such a seasoned professional to Timberland," said Pucker. "Mike is well-versed in the theory and practice of global brand building, and will be a great asset to Timberland as we look to continue to expand our international presence."