US outdoor apparel and footwear giant Timberland has named Bob Sineni vice president and general manager of the company's Timberland PRO line, which serves the industrial footwear and workwear markets.

Sineni joins Timberland from Majestic Athletic, also a VF Corporation brand, where he served as director of the strategic channel since 2011.

In his new post, Sineni is responsible for managing all aspects of the Timberland PRO business, including strategy, product, marketing, sales and operations. The appointment is effective immediately and Sineni will report to Jim Pisani, global brand president, Timberland.

"We are thrilled to have Bob at the helm of the Timberland PRO business," says Pisani. "He is a passionate leader who brings business acumen, team building skills and a proven track record of performance to this important role. We look forward to Bob's many contributions as the Timberland PRO brand enters its next chapter of growth."

Prior to Prior to Majestic, Sineni spent ten years as director of FedEx Worldwide services where he honed his leadership skills managing several high-profile strategic business portfolios. He began his career with Airborne Express as a sales representative.