Luxury goods brand Tom Ford International has appointed former Bottega Veneta executive Jerome Cheung as chief executive officer of its Asia Pacific operations.

As head of Tom Ford Asia Pacific, he will be responsible for the entire Asia Pacific region, including Hong Kong, China, Japan and Korea.

Cheung replaces Regina Lam, who has resigned to "pursue new opportunities," according to the company. He will be based in Hong Kong and report to chief operating officer Tom Mendenhall.

"Jerome Cheung has a deep understanding of the Asia Pacific client and an expertise in the region that few people can match," Ford said.

Cheung, who was most recently president and CEO of Bottega Veneta Asia Pacific, is also a former president of Gucci Japan.