Tommy Hilfiger Europe is planning to increase the productivity of its sales teams with an investment in sales force automation (SFA) software from Geac.  

The high fashion brand will roll out Geac's SellIT OnSite SFA tool to 250 salespeople divided over more than 10 European countries.

The software will enable the salespeople to access to customer sales history, order and stock status, as well as by placing orders whilst on customer site.

SellIT OnSite comes from RunTime, a specialist division of Geac that provides software solutions for the apparel and footwear industry.
Tommy Hilfiger Europe will also deploy Geac's SellIT eCommerce, a customer relationship management (eCRM) tool, to enable customers to place and then track orders through the internet.

Both systems will utilise the same centralised database and link to Tommy Hilfiger Europe's existing SAP enterprise resource planning (ERP) system to provide transparency and visibility of orders right across the supply chain.

The new systems are intended to help optimise the processing of thousands of weekly orders.
Mike Day, Tommy Hilfiger European vice president of operations, said: "We have experienced phenomenal growth in orders of over 100 per cent every year for the last five years, and so we needed a system to provide us with competitive advantage by optimising the way we process our huge volumes of orders."