PVH Corp-owned Tommy Hilfiger has launched the third edition of its Fashion Frontier Challenge, which this year will support black, indigenous and people of colour (BIPOC) entrepreneurs working to foster a more inclusive fashion value-chain. 

Since its inception in 2018, the Challenge has awarded EUR350,000 (U$475,636) to entrepreneurial start-ups and scale-up stage businesses that develop solutions with a positive social impact on the fashion landscape. 

Applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept to a panel in early 2022. Consumers will also have an opportunity to judge via the brand's online microsite. 

Prizes include a total of EUR200,000 awarded between winners and a chance at an additional EUR15,000 prize for winning the 'Audience Favorite Vote'. There will also be a year-long mentorship with global Tommy Hilfiger's internal experts, a place on the INSEAD Social Entrepreneurship Program (ISEP), and a year-long INSEAD mentorship.

"While the fashion industry has taken positive steps towards becoming more inclusive and diverse, there is still more to be done," said Martijn Hagman, CEO, Tommy Hilfiger Global. "Through the Tommy Hilfiger Fashion Frontier Challenge, we are furthering our commitment towards representation and diversity and helping drive the changes we most want, and need, to see."

The Tommy Hilfiger Fashion Frontier Challenge is open until 8 March.