Here is a roundup of the top five most-read stories on just-style this week. Click on each headline for the full story.

Is shape the new size?
Fashion brands are adding the shape of their shoppers to sizing considerations, and Levi's will be hoping the launch of its Curve ID jeans fits the bill.

ANALYSIS: Can Turkey make its mark on fashion?
Can Turkey make its mark as the next big thing in fashion? Not just as a producer - it already has this sewn up, with a dynamic industry that serves key markets in Europe, Russia and the Middle East, and is ranked the second biggest apparel supplier to the EU - but as a fashion centre in its own right, with its own designs, brands and collections.

US: Retailers' August 2010 sales roundup
The following is a general roundup of US apparel and shoe chains' August 2010 sales results. The list will be updated as new results become available.

ANALYSIS: Gap and Zara enter European cyberspace

As two of fashion's biggest brands launch e-commerce sites to serve their European consumers, one question remains; what took them so long?

SWEDEN: Lanvin designs latest H&M collection
Luxury fashion label Lanvin has collaborated with clothing retailer H&M to create the company’s latest designer collection of men’s wear and women’s wear.