Government organisation UK Trade & Investment is encouraging domestic fashion firms to expand in Japan and China as part of an event concentrated on the oriental export market.

The event, Creative Outlook Far East, is being held at Nottingham's Broadway Cinema on 30 November.

Creative Outlook aims to give information to local designers and producers wanting to find out more about opportunities in the two countries, including ways of doing business, cultural differences and the economic background of the two countries.

Christine Johnson, Trade & Investment creative industries sector specialist, said: "Japan and China are two very separate and distinct markets, but both offer growing opportunities to local companies, particularly those in the creative and design sector.

"Retail sales across Japan are on the up and Japanese consumers are looking in particular for well-designed products. And the Chinese economy has been developing exponentially since reforms were introduced in 1979."

Local designers who have spent time in the markets will explain various highlights and pitfalls of doing business there while China Business Bureau will talk about how it is helping local businesses forge stronger links and take advantage of the opportunities in China.

UK Trade & Investment provides integrated support services for UK companies engaged in overseas trade and foreign enterprises focused on the UK as an inward investment location.