TradeCard Inc, the supply chain collaboration platform used by retailers, brands and manufacturers, is expanding in Asia with the addition of former Kurt Salmon consultant Cliff Entrekin to its business development team.

Entrekin will lead TradeCard's strategy to deliver a series of new cloud-based solutions that standardise transactions and automate workflow to enable businesses to better perform and meet customer demand.

"Cliff will play a key role in our overall business development strategy to help suppliers improve performance and better manage their business," said Joseph Rodgers, senior vice president of global sales. "His experience and understanding of the Asian supply chain, particularly down at the factory floor level, will have a major impact on buyers and suppliers on the TradeCard network.

"As more manufacturers and suppliers expand the use of our cloud-based platform to run their businesses, the entire Asian apparel supply chain will benefit from improved speed and efficiency."

Entrekin will be based in Hong Kong where he will help small and mid-size businesses improve their supply chain capabilities while being more marketable to brands and retailers.

He previously served as a supply chain consultant at Kurt Salmon Associates where he worked with clients such as Macy's, Ann Taylor, Collective Brands, Deckers and Brooks Brothers to reduce costs and improve visibility.