TradeCard's global network of 10,000 retailers, brands, manufacturers and service providers grew by 36% in 2011, the company revealed this week, as its trading partners continued to embrace the cloud-based platform for end-to-end supply chain visibility.

The platform connects trading partners and provides visibility into data from planning and ordering stages through production, shipment and settlement. The entire network can then be updated instantly on orders or changes, and to collaborate on better decisions - all of which remove time and costs from the transaction cycle.

"Our agile platform, combined with local presence in 75 countries, enables TradeCard to deliver a social media model for the extended retail supply chain," explains CEO Kurt Cavano.

Last year, more than 2,000 organisations joined the platform, contributing to a 37% rise in purchase order volume and a 39% jump in total value of transactions settled. Users include Hurley, Patagonia, Perry Ellis, Levi Strauss & Co, Columbia Sportswear and Collective Brands.

TradeCard also launched a new Advanced Collaboration solution to reduce raw materials costs and lead times, minimise markdowns and stock outs, and optimise capacity and materials availability.