Nielsen//NetRatings, the Internet audience measurement service in the industry from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc (Nasdaq: NTRT), shows that the fastest growing apparel sites in the US were traditional retailers with established brands.

The Internet ratings report for the week ending July 16 put Gap.com, OldNavy.com, VictoriasSecret.com and LandsEnd.com at the top of the list for fashion websites.

Gap.com led the way with a 70 per cent growth to 469,000 unique visitors, followed by OldNavy.com, which rose 56 per cent to 196,000 unique home visitors.

"As the Internet matures, we've seen that many strong existing brick-and-mortar brands have been extremely successful in the apparel segment, executing an overall marketing strategy in print, broadcast and online," said Sean Kaldor, vice president of eCommerce at NetRatings.

"These sites have been very good at leveraging their established brands for the web, and many have been pushing the technology envelope, as shown by Victoria's Secret's webcasts and Land's End's interactive shopping aids," he concluded.

Fastest-growing apparel e-tailers for week ending July 16, unique audience (US)

Domain
% Growth
Week ending July 9
Week ending July 16
1. gap.com
69.4%
276,956
469,196
2. oldnavy.com
55.7%
125,612
195,574
3. victoriassecret.com
46.9%
171,665
252,207
4. landsend.com
42.0%
131,812
187,213

Notes: Rankings are based on audience measurement of people who have access to the Internet at home and at work. Work rankings are based on persons at work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

About Nielsen//NetRatings

Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc, collects real-time data from more than 65,000 panel members in the United States. The US panel sample consists of 57,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, and measure the Internet experiences of more than 150,000 Internet users.

Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace.

Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.