Genome is a collection of attribute-rich fit and style data for footwear and apparel

Genome is a collection of attribute-rich fit and style data for footwear and apparel

Retail Software-as-a-Service (SaaS) company True Fit has launched a data platform that it says will uniquely connect millions of shoe and clothing styles, from nearly 10,000 brands, to around 100m consumers.

Genome, mapped what from True Fit claims is the world’s largest collection of attribute-rich fit and style data for footwear and apparel, is an upgrade to the firm's original Confidence Engine platform.

The system augments technical product data from brands with fit and style attributes about each item, identifying on average 181 attributes per item, such as points of measure, fabrication, stretch factor, silhouette, and sleeve length. It then maps the relationships between product attributes and consumer preferences. More than 700,000 new SKUs are added every month and this is expected to grow.

“We’re just starting to scratch the surface in terms of harnessing the potential of this incredibly connected data set,” said Chris Moore, chief analytics officer for True Fit. “The Genome takes True Fit’s massive structured data set to a deeper level of insight, and we’re excited to officially be bringing it to market for use by the world’s leading retailers, brands and consumers.”

As part of the platform, the Discovery Engine enables retailers to curate highly personalised collections for each consumer, while an analytic tool – True Insight – provides insights to optimise marketing, merchandising and product development.