Retail Software-as-a-Service (SaaS) company True Fit recorded strong growth in 2014 and says it is on target to exceed 15m users in 2015.

Last year, True Fit said it doubled the world's largest collection of fit data, supporting personalised recommendations for millions of styles across more than 1,500 top apparel and footwear brands.

Jessica Murphy, True Fit co-founder said: "We're pleased to be the trusted data platform for fit in the apparel and footwear industry, and we're thrilled to successfully connect millions of consumers to new brands and styles at their favourite retailers."

True Fit said it surpassed 5m new users in 2014 and added over 1.2m new users during the holiday season alone. It is also now adding more than a half million new users per month, a four-times increase year-over-year.

"We've honed a proven formula, which delights consumers and drives real growth for retailers and brands," said CEO William Adler. "It's an exciting time as we help open up the $1 trillion apparel and footwear market with our partners. We're also pleased to expand our top-notch team to meet the growing demand."