Designer jeans maker True Religion Apparel Inc has hired Daryl Rosenberg, a former vice president at Jones Apparel Group division l.e.i. as its new chief operating officer.

Mr Rosenberg replaces Mark Saltzman and will oversee and be responsible for management of operations, production, customer service, warehouse distribution and facilities management.

He will also be charged with expanding the True Religion manufacturing base, both domestically and abroad.

Mr Rosenberg, who will report to Michael Buckley, the president of True Religion Apparel Inc, has extensive experience in the apparel industry and, in particular, in sportswear and denim manufacturing and distribution.

From 1992 to 2005, Mr Rosenberg was involved in production at sportswear and denim apparel maker l.e.i., helping the company grow into a denim-based apparel powerhouse with sales in excess of $370m.

Additionally, during Mr Rosenberg's tenure at l.e.i. he oversaw the growth of production from 200,000 finished garments per month to over 3 million per month.

Mark Saltzman will continue with True Religion Apparel Inc in a consulting role until 30 September 2006.