California-based fashion company True Religion Apparel Inc on Tuesday named Massimo Cavallari as the exclusive distributor of True Religion Brand Jeans in Italy, Germany and Spain.

True Religion said in a press release Cavallari, head of Savona 7 Intercompany, currently represents Armani, Levi's, Von Dutch Originals, Religion (UK) and Anne Klein.

Massimo Cavallari is headquartered in Milan and has nine showrooms and 14 sales representatives across Italy.

It added Savona 7, which markets to 700 speciality and department store chains in Europe, will provide warehousing to facilitate local delivery and ensure goods are in-stock and available for re-order.

"Massimo brings to True Religion Apparel seven years of experience with Levi's Italy as well as experience representing some of the world's finest apparel and denim manufacturing companies," said True Religion president Jeffrey Lubell.

"We believe that the styling and fit of True Religion Brand Jeans will be well accepted in Europe and that Savona 7 Distribution is the perfect company to help us to build the brand awareness necessary for success."

Financial details were not disclosed.