Upmarket denim and jeans brand True Religion Apparel has promoted Lynne Koplin as its new president, with immediate effect.

Koplin joined the company last January as COO. She was responsible for improving merchandise planning, buying and allocation for the company's retail stores and wholesale business, as well as "overall productivity" of the True Religion Brand Jeans retail stores.

Prior to joining the company Koplin served as president at the women's division of Tommy Bahama, a subsidiary of Oxford Industries.

"We are pleased to announce her appointment as president, a role in which she will have an even greater influence on the direction and success of our business," said True Religion Apparel CEO and chief merchant, Jeffrey Lubell.

Koplin succeeds Mike Egeck who is leaving the company to "pursue other opportunities".