Denim brand True Religion Apparel has appointed ex-Levi designer Zihaad Wells to the newly created position of design director.

Wells was previously part of the leadership responsible for engineering the successful Levi's Red and Levi's Vintage clothing concepts, as well as Levi's Type One.

"Few designers are as intimately knowledgeable about the history of denim as Zihaad and we believe he brings to True Religion an insatiable drive to push the boundaries of design, silhouette, fabric and finish to bring about product innovation," said Jeff Lubell, chairman and CEO.

"Additionally, he has a unique talent for being at the forefront of emerging trends and for interpreting a distinctive design perspective in the collections that he develops. We are ecstatic to welcome Zihaad to our team."

President Michael Buckley added: "We were struck by his innovative ideas and his presence as a leader in the design room."