Michael Egeck, the former president of VF Corporation's Contemporary Brand Coalition and chief executive officer of Seven For All Mankind, has joined upmarket denim and jeans brand True Religion Apparel Inc as its new president.

Mr Egeck will take up his new duties on 4 June, and succeeds Michael Buckley who is leaving the company after four year to pursue other interests.

True Religion is developing into a global lifestyle brand with multiple growth platforms, including retail stores, wholesale distribution, licensing and international business through subsidiaries, joint ventures, and franchises.
 
"Mike Egeck has experience and proven success growing a number of premium, global brands over his career, and he will certainly elevate our ability to expand our businesses," said chairman, CEO and chief merchant Jeffrey Lubell.

Mr Egeck's tenure with VF Corp began in 2000 as president of The North Face brand. In 2004, he was promoted to lead and build VF's Outdoor/America multi-brand outdoor portfolio consisting of the following brands: The North Face, JanSport, Eastpak, Vans, Napapijri, and Reef.

Concurrent with VF's acquisition of Seven For All Mankind, he was given responsibility for establishing and leading the new multi-brand VF coalition consisting of the Lucy Activewear, Splendid, Ella Moss, and John Varvatos, in addition to Seven For All Mankind brands.