Software providers TXT Retail and First Insight have inked a global alliance agreement, which they claim will enable brands and retailers to create better product assortment plans as well as boost sales and margins.

The agreement allows companies, including fashion brands and retailers, to combine TXT Retail's Planning Solutions with First Insight's actionable consumer-driven analytics to create localised assortments and optimise omni-channel activities, driving higher sales and margins. 

Ultimately, the alliance agreement gives both TXT Retail and First Insight the ability to deliver a solution of significant benefit to retailers by incorporating deep customer and product insight into the end-to-end planning process. 

"We feel that the addition of First Insight's capabilities to further enrich consumer input from innovative sources and to create advanced predictive models gives retailers another tool that can be incorporated into the planning process, resulting in increased sales and margin potential," says Peter Charness, SVP and CMO at TXT Retail. 

TXT Retail and First Insight will be demonstrating the integration of the two solutions at NRF's Big Show 2016 in New York from 17-19 January.