Clothing and footwear prices edged down 0.7% in October

Clothing and footwear prices edged down 0.7% in October

UK clothing price deflation accelerated further in October, reflecting low commodity prices and competition between retailers. 

Clothing and footwear price deflation steepened to 6.2% from 6% in September, according to the BRC-Nielsen Shop Price Index, with all subcategories remaining in negative territory.

Children’s and women’s clothing and clothing accessories all reported deflation below the overall category rate, while footwear and men’s clothing both reported a sharp acceleration in their deflation rates. Babywear reported deflation for the second consecutive month.

On a month-on-month basis, clothing and footwear prices edged down 0.7%, from a fall of 0.2% in September. 

Overall shop prices reported deflation of 1.8% in October, lower than the 1.9% decline in September, while non-food deflation decelerated to 2.7% from 2.9% in the prior month.

With the Christmas trading period ahead, non-food retailers will need to maintain lower prices to drive footfall, according to Mike Watkins, head of retailer and business insight at Nielsen. 

“Levels of retail spend are going to be hard to predict over the next few weeks but we can anticipate strong media campaigns and probably more promotional activity, so all round its good news for shoppers.”