• Delivery saver schemes can be used to boost shopper loyalty in the competitive young fast fashion market.
Delivery saver schemes can be used to boost shopper loyalty in the competitive young fast fashion market

Delivery saver schemes can be used to boost shopper loyalty in the competitive young fast fashion market

More than a quarter of non-food online shoppers in the UK have subscribed to a delivery saver scheme in the past 12 months, such as Amazon Prime or Asos Premier, as consumers increasingly seek out fast low-cost fulfilment, according to new research.

The figure rises to 44.8% for 16-24 year-olds as they purchase online frequently and have high expectations of fulfilment options, according to data and analytics company GlobalData, which surveyed 10,000 UK online shoppers.

The demographic is also well-served by clothing and footwear retailers who are increasingly beginning to offer delivery saver bundles.

GlobalData's latest report, 'UK: Retail Channel Series: Delivery saver schemes – 2019,' notes the percentage is likely to rise as more clothing and footwear specialists are expected to launch schemes in the future as they can be used to boost shopper loyalty in the competitive young fast fashion market. 

Topshop, Miss Selfridge and Quiz have recently joined the likes of Asos and online fashion retailer Missguided in offering such schemes.

"The price of Asos Premier increased from GBP9.95 to GBP14.99 in August 2019, but since the cost of its next day delivery is GBP5.95 outside of Premier and the retailer sells a huge range of products and brands, this rise was justified," Emily Salter, retail analyst at GlobalData notes. "However, at the start of October Asos lowered the price back down to GBP9.95 after less than two months – proving that consumers were not willing to pay more, and other competitors' schemes are also pegged at the GBP10 mark." 

Meanwhile, a number of clothing and footwear retailers have increased the price of their next day delivery, encouraging shoppers to sign up to their delivery saver scheme as the cost equates to the price of next day delivery for two orders. For instance, online fashion retailer Missguided increased its next day delivery cost from GBP3.99 in 2018 to GBP5.99 in 2019, and Boohoo has lifted its charge from GBP4.99 to GBP5.99.