A UK-based supplier of metal powders and glitters has today (26 March) launched what it claims is the world's first plastic-free glitter for the fashion industry, based on natural materials and designed to decompose like a leaf in the natural environment to leave no trace.

Manchester-based Ronald Britton Ltd says its Cosmetic Bioglitter Pure is the first glitter to be verified microplastic free by the EU and officially certified 'OK Biodegradable Water' by product testing and certification specialist TÜV, meaning it is guaranteed to biodegrade in a natural, freshwater environment. As expected of such a product, it is compliant with all EN71 regulations and is safe to use on children's products and clothing, the firm adds.

"Cosmetic Bioglitter Pure is completely unique in the market, it is the first glitter of its kind in the world to use natural materials and no plastic," explains Stephen Cotton, commercial director of Ronald Britton. 

"The issue of plastic waste and microplastics is something we've been working towards tackling in glitter for the best part of a decade. Our first step on the Bioglitter journey was the launch of our original Bioglitter product back in 2014, followed with Deco Bioglitter Sparkle, a technical grade for coating and print applications, last year."

Designed for the fabric and print market, Deco Bioglitter has also been independently tested to prove that biodegradation is high in the natural environment. Cosmetic Bioglitter Pure takes that one step further, Cotton says, by offering the market a new glitter effect that is completely plastic free.

Ronald Britton says the new product is completely durable as a glitter in product, but once it enters the natural environment, microbes will digest the glitter turning it into carbon dioxide, water and biomass.