Clothing and footwear deflation reached 9.7% in November

Clothing and footwear deflation reached 9.7% in November

Retail clothing prices fell further in the UK in November, with all sub-categories experiencing deeper deflation than in October, according to the BRC-Nielsen Shop Price Index.

The index showed overall shop price deflation for the 19th successive month, unchanged from October at 1.9%, although non-food deflation slowed marginally to 2.9% from 3.1% in October.

“It’s been another slow start to Christmas trading and momentum on the high street has been reliant on retailers promoting and running discount days to drive shoppers into store,” said Mike Watkins, head of retailer and business insight at Nielsen.

Clothing and footwear deflation reached 9.7% in November, compared to 9.2% in October, with all sub-categories showing a deceleration in deflation rates.

Children’s and women’s wear were more deflationary than the category average, while clothing accessories experienced a sharp deceleration in its deflation rate.

The BRC said falls in cotton prices represented “good news for retailers and consumers alike”.