UK startup Python Performance has launched a Kickstarter campaign in a bid to raise funds for a new compression fabric technology for sportswear that it claims improves an athlete's performance and helps prevent injury.

The company's ReForm fabric technology, developed in collaboration with a former Speedo designer and the University of Birmingham, is said to deliver multiple functionality by using the principles of kinesiology tape. This is commonly used by athletes to facilitate the body's natural healing process, and provides support and stability to muscles and joints without restricting the body's range of motion.

Every Python Performance Contour Compression garment includes the new technology, which utilises a "unique" method of weaving material to deliver pinpoint heat and cooling, compression and supportive joint stabilisation.

"We have created the next step in performance sportswear and we honestly believe none of the big sportswear giants are making their active wear in this way," says Oscar Ryndziewicz, CEO of Python Performance. "We want to change the status quo of the sportswear category and we're working with some of the most exciting R&D talent to ensure innovation sits at the core of every garment we produce."

According to the company, the ReForm fabric technology provides:

  • Proprioceptive support – the Lycra-backed strips are based on the principles of kinesiology tape to help people feel supported, without the need to apply tape each time, and providing postural support, pulling the wearer subtly into a better stance;
  • Stabilisation – targeting injury prone points to avoid pain and aid performance;
  • Optimised muscle activation – with pinpoint heat and cooling, plus pinpoint compression just where it is needed most. It allows for heat dissipation and retention in the right places, enhancing performance;
  • Joint support – the integrated ReForm technology and the way the garment is designed provides support and stabilisation to joints removing the need for additional support products.

The technology is currently being tested by the University of Birmingham's sport science department, with dissertations on the innovation due later in the year.