• Under Armour and EOS partner to industrialise and scale 3D printing of performance footwear.
  • The companies will work to develop advanced, scalable laser sintering 3D printing technology to scale Under Armour's 3D footwear business.
  • Under Armour is currently in the midst of building what it calls a stronger and smarter business with faster go-to-market speed and greater digital capabilities.
The strategic partnership will see the companies work to develop advanced, scalable laser sintering 3D printing technology (SLS)

The strategic partnership will see the companies work to develop advanced, scalable laser sintering 3D printing technology (SLS)

Embattled US sportswear brand Under Armour has partnered with EOS, a supplier of industrial 3D printing equipment, in a move aimed at boosting its 3D footwear business.

The strategic partnership will see the two companies work to develop advanced, scalable laser sintering 3D printing technology (SLS), a process that converts new powder materials into solid cross-sections, layer by layer, using a laser.

Under Armour will also collaborate with EOS' Additive Minds expert services to elevate its own 3D printing of textiles – also known as additive manufacturing (AM).

"With EOS' industry-leading laser sintering 3D printing technology, Under Armour can deliver shoes to the marketplace in a meaningful way, creating truly amazing, desirable products which solve our customers' needs in ways that could have never been imagined before. Together, our two organisations make a formidable pair," says Clay Dean, chief innovation officer at Under Armour.

Glynn Fletcher, president of EOS North America, adds: "The shoe fits; this partnership is set to achieve Under Armour's goal to industrialise and scale 3D printing of performance footwear. True additive manufacturing has come to Under Armour; no other athletic brand can make this statement."

The sportswear firm is currently in the midst of building what it calls a stronger and smarter business with faster go-to-market speed and greater digital capabilities.

As part of these plans it recently opened a dedicated global innovation hub for footwear design in Portland, Oregon, in a move it said will assist its most significant push in the footwear business to date, and yesterday outlined a number of strategic changes, including the appointment of a digital head, in a bid to drive alignment in its digital business.

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