Under Armour CEO Kevin Plank is among a group of business leaders who will be advising president Donald Trump on how best to create new jobs in the US.

The founder of the Baltimore-based athletic wear company is one of 28 executives assisting with the new Manufacturing Jobs Initiative launched on Friday (27 January). Its aim is to look at "how best to promote job growth and get Americans back to work again," one of the key pledges of the election campaign.

"The president will be meeting with some of the world's most successful and creative business leaders to share their experiences and gain their insights," a statement said.

Specific subjects for the discussions have not been disclosed, and the list of business leaders named to the White House initiative is likely change from session to session "because of the importance of this issue to the American economy and its workers."

Also taking part in the first series of meetings were the CEOs of Dow Chemical Company, Dell Technologies, Ford Motor Company, Tesla, General Electric and 3M.

"Our job is an important one: To restore American manufacturing leadership," says Scott Paul, president of the Alliance for American Manufacturing (AAM), who is also part of the initiative.

"These industry and labour leaders assembled by the administration can promote private sector job creation by supporting smart public policies, from procurement preferences on national security and infrastructure investment, to trade policy and manufacturing-friendly tax reform." 

Donald Trump's first speech to the US as its new president appeared to reinforce this stance, with rhetoric promising to "follow two simple rules: Buy American and Hire American."

"Buy American, Hire American" to guide Trump trade stance

The Trump administration has also mooted plans to impose a 20% tariff on imports, which may refer to the border adjustment tax being proposed by congressional Republican leaders. This would assess the income tax rate for US companies based on imports, while exports would be exempted.

How US border adjustment tax could affect apparel

Trump trade team starting to take shape

However, it remains to be seen if Under Armour will face a backlash similar to that experienced by New Balance after customers threatened to boycott the brand after it appeared to back President-elect Donald Trump's trade stance.

New Balance faces backlash for backing Trump on trade

The timing of the initiative comes as Under Armour launches its first made-in-the-USA capsule apparel collection, produced at its state-of-the-art UA Lighthouse design and manufacturing innovation hub in Baltimore.

Under Armour launches first US-made apparel