Performance apparel company Under Armour has announced the opening of its European headquarters in Amsterdam and the promotion of one of the company's partners, Ryan Wood, to president of its international business.

The company will operate its European sales, marketing and logistics functions from an office located in Amsterdam's Olympic Stadium, originally built to host sports competitions during the 1928 Olympic Games.

Under Armour founder and chief executive Kevin Plank said: "Ryan has been core to Under Armour's success in building solid relationships with independent and key account channels in the US, and I'm confident that his stellar track record will continue in Europe and beyond", commented Kevin Plank, founder and chief executive officer Under Armour.

"Our international business is a top priority," he added, "so we sent our best."

Under Armour manufactures a line of moisture wicking microfibre apparel that pulls perspiration away from the skin to keep athletes cool, dry and light throughout the course of a game, practice or workout.

Wood said: "Our success is built on a proven model of working with athletes and teams at a grassroots level to develop awareness, and we've already experienced great success among European players in soccer, cricket and rugby.

"Amsterdam is an ideal location to provide our growing base of customers and retailers in Europe with the highest level of service and support."

Matthew Mirchin, vice president of US sales, joined Under Armour in May 2005, and will continue to lead sales efforts in the US.