Performance footwear and apparel brand Under Armour is replacing Nike in a sponsorship deal with The University of California, Berkeley, after signing a ten-year agreement to outfit all of its sports programmes.

The deal, which commences from 1 July 2017, is the first outfitting partnership to feature a comprehensive, campus-wide relationship. It will see Under Armour not only exclusively design and supply the footwear, apparel and equipment for the athletic department's men's and women's sports, but provide student internships, employment opportunities for UC Berkeley graduates, charitable partnerships and exclusive product discounts for campus departments. 

CEO Kevin Plank said Under Armour was looking forward to collaborating with the athletic teams and the entire campus for "betterment in fitness, wellness, charitable and professional development in ways never done before by an apparel and footwear partner."

He added: "UC Berkeley is one of the world's top universities and a standard bearer for academic excellence and athletic achievement. We share a mutual commitment to relentless innovation and believe we have found a perfect partner in the university."

Sponsorship deals have helped Under Armour report strong sales growth. In its recently first-quarter, the group delivered what analysts said was another solid quarter of revenue growth, driven by higher footwear and international sales. Net income jumped 63%, while sales grew 30%.

Under Armour delivers "solid" Q1