Uniqlo's four outlets in the London area - its first overseas stores - have done well in their first month, experiencing turnover two or three times higher than predicted.

The initial buying frenzy has subsided since the brand's UK debut on 28 September, but clothes are selling twice as well as expected according to Steve Ponfret, president of Uniqlo's British unit.

The Uniqlo shops, dubbed Japan's equivalent of US apparel chain Gap, offer products for price-conscious consumers.

There are 519 outlets in Japan, and the success of the London stores is seen as key to parent group Fast Retailing's move into the global market.


To view related research reports, please follow the links below:-

Fast Retailing (UNIQLO): Company Profile & Sourcing Policy In China

Directory of Fashion Retailers in the UK 2001 - 2002